At a time when the retail sector can look grim at best for many companies, Five Below is painting a rosier picture. During a Dec. 3 earnings report, the bargain retailer said it was on track to surpass its initial projected sales for the year, revising its projection from $4.62 billion to $4.65 billion, per The Wall Street Journal.

The company is a rare bright spot in a sector where even many of the most prominent players are closing stores and pivoting to retain business. But the latest upswing for Five Below comes as the retailer makes some significant changes to its shopping experience that you might notice during your next visit.

1. The store is focusing on younger customers.

Ever since a new CEO took over the retailer last year, Five Below has begun a bold new focus on a different

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