Universal Music U.K. announced on Thursday (Dec. 11) that Rebecca Allen has been promoted to the newly-formed role of chief artist and strategy officer.

The new role, based in UMG U.K.’s London headquarters, will see Allen support the artist roster across a number of the group’s labels – including Island-EMI Label Group, Polydor Label Group, Decca, Fontana and Universal Music Recordings – during their journey through the company. Allen’s role will see work with both established artists and new signings.

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Allen’s most recent role was as pre

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