On a cool October evening, Timothée Chalamet summoned New Yorkers to arguably the least desirable part of Manhattan to preview a movie they wouldn’t be able to see until the end of the year.

“Show up here. 9pm. I’ll show you the first 30 minutes of ‘ Marty Supreme ,’” the 29-year-old actor posted on Instagram, scrawling in orange letters over a map of Regal Times Square.

Fans had filled all 354 seats of the auditorium — and hundreds more gathered outside — by the time Chalamet arrived, flanked by men in giant orange ping-pong-ball helmets. Unusual? Sure. Exciting? Definitely. Effective? We’ll see when “Marty Supreme” opens in theaters on Christmas Day.

It’s not hyperbole to say that getting audiences into cinemas — especially for indie films — has never been harder. Chalamet’s Regal

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