Planet Doughnut has announced the launch of its new Product Development Kitchen at its bakery in Shrewsbury, following a £25,000 investment aimed at driving innovation and supporting the brand’s continued growth within the dessert sector.

The new facility provides a dedicated creative hub for recipe development and product innovation, enabling the team to explore new techniques, ingredients and dessert formats. The investment marks a key milestone for the business, which has historically operated as an oil and fryer based bakery, a structure that has limited wider dessert development until now.

As part of the expansion, two new jobs have been created, reinforcing Planet Doughnut’s commitment to supporting local employment and strengthening in house expertise.

With revenue increasing by

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