Few things are more American than “American” football . As a cultural force, the NFL is unequaled in its appeal, effectively controlling an entire day of the week six months out of the year. And as such, the media rights to NFL games have become arguably the most sought-after product for entertainment and streaming companies.

It’s healthy competition. Companies race to outbid each other, and the NFL has an embarrassment of riches when it comes to viable media partners. Traditional broadcast TV is covered by CBS, NBC, FOX, and ESPN/ABC. And streaming services are also in on the game, with NBC’s Peacock, Google’s YouTube, Amazon’s Prime Video, and Netflix, all getting a piece of the action.

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