Walt Disney and OpenAI announced a three-year licensing deal Thursday that will allow users to create short videos featuring beloved Disney characters through artificial intelligence.

The deal marks the first time a major entertainment company has embraced generative AI at this scale, licensing its fiercely protected characters—from Mickey Mouse to Marvel superheroes and Star Wars's Darth Vader—for AI content creation.

The partnership represents a dramatic shift for an industry that has largely been battling AI companies in court.

Disney and other creative industry giants have been suing AI firms like OpenAI, Perplexity and Anthropic, accusing them of illegally using their content to train their technology.

The entertainment giant continued that legal campaign on Wednesday, separately

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