Just in time for cold-weather season, Lola Blankets — the cult-followed, ultra-soft blanket company — on Friday will launch its collaboration with Los Angeles-based apparel brand Aviator Nation.

It marks Lola Blankets’ first foray into partnering with an apparel brand after successfully launching collaborations with influencers Rachel Parcell, Tessa Barton (known as Tezza and cofounder of the Tezza photo editor) and American pop rock band Lany, as well as serving as the official blanket of the Utah Jazz.

“Honestly, this [ collaboration ] has been at the top of my list since probably Day One of the brand because I’ve worn Aviator Nation for a very long time and looked up to their authenticity and originality,” Lola Blankets cofounder Tommy Higham told WWD. “You can tell there’s a lot

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