In 2025, India’s internet doesn’t just consume content, it speaks in it. Memes, dubbed audio, filters, and bite-sized videos have become more than entertainment; they have formed a new vernacular. Gen Z and millennials account for over 70% of daily YouTube Shorts viewership, with Gen Z alone making up more than 45%. People are communicating less with full sentences and more through stickers, GIFs, filters, and memes. Whether it’s a simple chat with friends, a tricky discussion with family, or even a work conversation, these digital tools carry meaning quickly and visually.

A GIF can sum up frustration, excitement, or agreement in seconds, a filter can add humour or sarcasm without typing it out, memes can make a complex idea relatable or lighten a serious topic. Language isn’t just words

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