New Delhi: The Delhi High Court on Friday asked social media intermediaries to treat a suit filed by former Indian cricket legend Sunil Gavaskar seeking protection of his personality and publicity rights as a formal complaint, and to decide on it within a week under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

A single-judge Bench of Justice Manmeet Pritam Singh Arora passed the direction after Gavaskar approached the Delhi High Court alleging misuse of his name, photographs and likeness across social media and e-commerce platforms.

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Delhi High Court Orders Swift Action on Gavaskar’s Personality Rights Complaint

Following the submission of a lis

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