Consumer group Which? has spent the past year reviewing more than 2,000 products and has now whittled them down to its best 50

A smartwatch costing a fraction of Apple’s best-seller and a supermarket ketchup have been named among the best products of 2025.

Consumer group Which? spent many hours testing more than 2,000 products to see if they are any good, or worth the money. It has now published its best 50 products of the year, that stood out for all the right reasons. Some were judged to be genuinely the best, while others were ingenious, and some are “cheaper than they’ve any right to be”.

Top was the budget-friendly Amazfit Bip 6 smartwatch which, at under £63 in some places, is about just under a quarter of the cost of tech giant Apple’s cheapest version, but with “practically th

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