Jungkook himself expressed excitement over the collaboration, citing Chanel as a “pioneering House that cherishes its timeless heritage while constantly reinventing itself with modernity."

xChanel has confirmed that BTS member, Jungkook is its new Global Ambassador for Fragrances and Beauty. This historic partnership places the international superstar at the top of the brand's worldwide campaigns and further secures his influence within music, fashion, and luxury branding.

Thomas du Pré de Saint Maur, Chanel's Head of Global Creative Resources for Fragrances & Beauty, mentioned how the house was pleased to include Jungkook, "Because his bold and innovative spirit aligns so seamlessly with the values Chanel Beauty pursues."

"He is an inspiration for the new generation, bringing passion a

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