HMT Watches, the iconic Indian timepiece brand, recently unveiled a provocative new model titled “Operation Sindoor JGSL 01”, and social media users aren’t holding back their criticism.

The company describes this watch as a refined everyday accessory with a steel-tone brass case, a clean white dial, and a classic black leather strap, intended for daily wear. It is available in two dial colors, white and red, and features a distinctive design detail: the center of the hands resembles a sindoor container, with a streak of color extending to the right of the dial. The brand says this element reflects the emotion behind Operation Sindoor.

However, many netizens feel the design crosses a line by tying a tragic event to a commercial product.

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