Greg Swales

4 min read

Over a decade after launching her iconic Kim Kardashian: Hollywood app, the titular reality star and fashion mogul is returning to the video game market through a collaboration with Fortnite.

Thanks to the new launch, Fortnite players can equip their avatars with two outfits, two emotes (or dance moves), two back blings (backpack-like accessories), two pickaxes (one of which is shaped like a makeup brush), and one glider, all built by Kim Kardashian and the Epic Games team. The Kardashians and All’s Fair star is the latest celebrity to enter the Fortnite universe, following the likes of Billie Eilish, Ariana Grande, Lady Gaga, Lewis Hamilton, Bruno Mars, Travis Scott, and more.

Kardashian worked hand in hand with the Fortnite team to make her likeness a

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