With an influx of new trends infiltrating our social media feeds every day, Jordan brand is on hand to make the process of compiling your winter wardrobe that bit easier. Under its new manifesto, “Coldest in the Game,” it launches a range of footwear as well as two new collections complete with all the pieces that boldly beat the chill.

From the ski-inspired Mountainside range to the camo-enriched Realtree collection, the latest offerings come together to deliver two contemporary winter aesthetics, which now go head-to-head in a new Hypebeast-produced campaign. Rethinking what “cold” means today, we team up with London-based trailblazing stylist and creative consultant James Loach who puts his interpretation on the collections and accompanying Air Jordan footwear.

“These style profiles c

See Full Page