UCLA Bruins head coach Mick Cronin got brutally honest about why players choose specific schools to represent throughout their collegiate careers.

Cronin is going through the 23rd season of his head coaching career, his seventh with the Bruins. He has helped the program be consistent with NCAA Tournament contention, reaching the Final Four in 2021 and two more Sweet 16 appearances in 2022 and 2023.

Cronin has seen the world of college basketball significantly change over the years, especially with NIL playing a big role. He talked about that aspect of the game having a major impact on how he approaches recruiting and landing talents to the program, via reporter Ben Bolch.

“Guys pick schools because they get paid, so these neutral-site games help raise money. So next spring, when we

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