WWE Superstar John Cena provided an in-depth analysis of his 2025 heel run during an appearance on Insight with Chris Van Vliet. Cena explained that the creative direction for the character arc, which began at Elimination Chamber and concluded at SummerSlam, was predicated on the concept of “ruining” the show for the audience.

“If I’m gonna ruin this thing… I’m gonna wrestle methodically, like I have an idea of what ruining wrestling is. I’m gonna ruin it,” Cena stated.

He defined “ruining wrestling” as removing the entertainment value that fans expect from a main event performer. “Taking the fun away from the fan… I’m going to take the most coveted spot of the program, the main event spot, and a chase for the most coveted prize, and suck and make it painful for you to sit through,” Cena

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