If you live here in New York, you know the holidays hits differently. Between gift lists, grocery runs and travel costs, the money situation gets tight fast. That is why so many New Yorkers are turning to something that is smart and surprisingly fun this year: thrift shopping. And according to a new study from CouponFollow , the rest of the country is doing the same.

Why More New Yorkers Are Thrifting in 2025

With prices climbing on just about everything, secondhand shopping is less of a trend and more of a necessity. Nearly half of Americans say inflation has pushed them toward thrift stores for clothes, gifts, and kids’ winter gear.

The study found that Americans save an average of $1,452 a year by thrifting, and Gen Z is saving even more, topping $1,700 annually. That is real mon

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