Q: Based on the current state of memory chips, should I buy during the holidays or wait?

A: If you’ve been shopping for a new computer this year and felt a little sticker shock, you’re not imagining things. Prices on everyday PCs have crept upward during 2025, and it’s largely due to two parts most people never think about: memory (RAM) and storage (SSD).

Think of your computer like a kitchen. The processor is the cook, memory is the counter space, and storage is the refrigerator and pantry. You can have a talented cook, but without enough counter space or room to store ingredients, everything slows down.

The consumer squeeze

Right now, the tech industry is building massive “restaurants” in the form of artificial intelligence data centers. Those facilities use enormous amounts of memo

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