NEED TO KNOW

McDonald's Netherlands released a Christmas ad on YouTube on Dec. 6 themed as "the worst time of the year"

The ad quickly drew backlash, with many critics condemning its AI use and negative theme

Following the criticism, McDonald's Netherlands removed the ad from its YouTube channel; both McDonald's and the ad's design company, TBWA\Neboko, released statements

McDonald’s Netherlands is under fire after releasing an AI-generated Christmas commercial in the Netherlands that viewers called “creepy,” “soulless” and “depressing.”

The 45-second spot , built almost entirely with generative AI, attempted to spoof holiday chaos by labeling December “the most terrible time of the year.” Instead, it delivered a string of uncanny visuals, including glitchy families, distorted dinne

See Full Page