BOZEMAN — It’s Bobcat playoff season, and that means excitement not just for fans, but also for retailers. From sweatshirts to squishmallows, the MSU bookstore is seeing sales increases as the Bobcats progress to the FCS quarterfinals.

“We try to keep up with all the merchandise,” said Dana Johnson.

Bozeman residents Dana and Steve Johnson are MSU alumni. They are also lifelong Bobcat fans – and so are their four children and 14 grandchildren, who all live in Bozeman.

The Bobcats are rolling and so are MSU bookstore sales MSU bookstore sees 20% sales bump as Bobcats head to playoffs

The two are going to Friday night’s playoff game against Stephen F. Austin, but before then, they stopped into the MSU Bookstore at the mall.

“We’re doing our Christmas shopping. Which is kind of embarr

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