With holiday shopping in full swing, it's easy to scroll past a cute toy on your feed, see a big discount and hit "Buy Now."

"That temptation is so real," said Melanie McGovern, spokesperson for the BBB with our National Consumer Unit. "That's where we see a lot of people running into trouble." Advertisement

This year's trendiest toys — from viral collectibles like Labubu to big-brand characters — aren't cheap. That makes them prime targets for copycats and scammers who post look‑alike listings on social media and major marketplaces.

"We're definitely seeing an increase in reports to our scam tracker from people trying to get their hands on a Labubu," McGovern said. "A lot of people are spending quite a bit of money and not getting any product at all, or getting something that is clear

See Full Page