Once upon a time, a film’s fate was decided by reviews, star power and opening-day box office numbers. Today, in the age of social media, a new and unavoidable test has emerged - the meme test. From dance clips flooding Instagram Reels to hilarious screenshots and parodied moments from promotional events, memes have quietly become one of the biggest benchmarks of cinema success. The question is no longer just what critics have to say, but whether a film, scene or song has what it takes to go viral. From Shah Rukh Khan ’s 'King' look sending social media into a spiral, to 'Saiyaara' prompting fans to tap into their filmy emotions, and Akshaye Khanna ’s dramatic 'Dhurandhar' entry turning into the soundtrack of countless timelines, memes are increasingly shaping how popularit
Shah Rukh Khan's 'King' look to Akshaye Khanna's 'Dhurandhar' entry: Are social media memes the new popularity index of films?
The Times of India2 hrs ago
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