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Utah County's Sub for Santa program faces record demand this holiday season.

United Way CEO and President Bill Hulterstrom reports it will assist 2,700 families and 7,000 children this year.

He added community generosity has increased, but so has the need for donations.

PROVO — Christmastime is supposed be joyous, but for many families across the state who are struggling to afford the basics, it's not.

That's especially evident in Utah County, where the Sub for Santa program is seeing record need.

"This year, the need is even greater than last year," said Bill Hulterstrom, president and CEO of United Way of Utah County.

According to Hulterstrom, the Sub for Santa program — which is in its 43rd year — will serve around 2,700 families wi

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