The Agnelli family, through its holding company Exor, has firmly dismissed an unexpected purchase offer from crypto firm Tether for their holdings in Juventus, Italy's leading soccer club.

On Friday, Tether, based in El Salvador, put forth an all-cash bid to Exor, promising the acquisition of the remaining shares at the same rate and pledging a €1 billion investment if the deal went through. Tether's CEO, Italian national Paolo Ardoino, who is also a fan of Juventus, led the push, valuing the club at over €1 billion with an offer price that marked a 21% premium over Juventus' closing share price.

Despite the club's financial struggles and lack of profit over the past decade, Exor's board unanimously rejected the proposition. Juventus has faced a tough competitive environment, weighed dow

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