Synopsis: Hedge funds are turning to unconventional signals like private-jet movements, satellite imagery, and online trends to get ahead of the market. Alternative data, once a niche tool, is now reshaping investing strategies worldwide, offering early insights into corporate moves, consumer behaviour, and market trends long before traditional reports emerge.

In today’s markets, information moves fast, but some of the best investing clues still come from places most people never notice. One of the most talked-about examples is a quiet strategy used by some hedge funds, where they watch for unusual movements of private jets to spot early signs of major corporate activity. A plane showing up where it normally shouldn’t, or flying the same odd route again and again, is sometimes enough to g

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