Suhail Khan

Srinagar, Dec 13 : Chief Minister Omar Abdullah has called for a unified and collaborative effort to position Jammu and Kashmir as the world’s premier tourism destination.

Speaking at a gathering in the famed resort of Gulmarg, the Chief Minister as per Kashmir Convener outlined a clear benchmark for success. “Our achievement will not be measured by a single tourist visit, but by the choice of visitors to return to us again and again,” he stated, as reported by Kashmir Convener.

Emphasizing the vital role of hospitality, Abdullah insisted, “Our conduct toward every visitor must be impeccable. We cannot afford any lapse that would give them reason not to come back.”

He articulated the ultimate goal: “Our endeavor must be that at the end of each season, every tourist says, ‘

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