Courtesy of Ferragamo

Summer may be reaching peak temperatures, but the fall/winter 2025 campaigns have already begun rolling in. Check out the latest and greatest, starting with Ferragamo’s interpretation of Italian cinema, Jennifer Lawrence as the face of Longines’s PrimaLuna campaign, Alaïa’s homage to women in classic literature, and more.

Ferragamo

Craig McDean

Starring Awar Odhiang

Ferragamo

Craig McDean

Starring Mariacarla Boscono

Longines

Sharif Hamza

Starring Jennifer Lawrence

Alaïa

Tyrone Lebon

Starring Loli Bahia

Karl Lagerfeld

Chris Colls

Starring Paris Hilton

Karl Lagerfeld

Chris Colls

Starring Paris Hilton

Tommy Hilfiger

Glen Luchford

Starring Nicholas Hoult

Tommy Hilfiger

Glen Luchford

Starring Claudia Schiffer

Chloé

David Sims

Starring Grace Hart

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