SAN FRANCISCO (AP) — Jony Ive is renowned for crafting a meticulous product design aesthetic that shaped the tech cultural zeitgeist during a 27-year career at Apple.

He did his most influential work after Apple co-founder Steve Jobs returned to run the company in 1997, where the two forged a partnership that would hatch a succession of game-changing products like the iPhone in 2007. Ive ultimately left the company in 2019.

Ive's name was thrust back into the spotlight on Wednesday when ChatGPT maker OpenAI recruited him and his design firm, LoveFrom, to lead a new hardware project.

But OpenAI CEO Sam Altman can only hope this still-blossoming partnership works out as well as the mind-meld between former Apple CEO Steve Jobs and Ive.

Ive became the paintbrush that Jobs used to bring hi

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