At first glance, an F1 race could be a music festival. Friendship bracelets are exchanged like currency , outfits are coordinated , and signs are lovingly crafted by hand . The air hums with the kind of giddy, nervous energy usually reserved for pop idols. Outside the circuit gates, fans cheer as drivers pass, hoping for a wave, a glance, or, for the lucky ones lined up at the barricade , an autograph. Inside the fan zone, merch lines snake like they’re selling limited-edition tour tees, and the roar of engines is matched only by the screams when a driver steps onstage.

This is Formula 1 , but the energy crackling through the grandstands feels more like the front row of a stadium concert.

Over the past few years, Formula 1 has undergone a transformation. Once viewed as a nich

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