The iconic sign on the west face of the Duke Energy Convention Center is getting an overhaul. Right now, the 78 individual panels spelling out “Cincinnati” are lit from below. Those panels will stay, but they'll be covered in LEDs.

3CDC's Joe Rudemiller says it's a modernization project.

“Each letter can be its own unique canvas for the operator. They can change and do different patterns,” he says. “It will really enhance the capabilities and creativity with which we can light those letters up.”

Rudemiller says the LEDs will be a lot more dynamic.

“We can have each letter have its own motion graphic or video showing. We can show an entire video across all the letters,” he says.

The original sign was installed in 2006, during the last renovations to the convention center.

Rudemiller s

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