CNN —

Hailey Bieber's beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday.

It's e.l.f.'s largest acquisition to date, eclipsing its $355 million purchase of skin care brand Naturium in 2023.

Founded in 2022, Bieber's brand racked up $212 million in net sales in its last fiscal year, which ended in March. And earlier this year, rhode announced that its products will be seen in-stores at Sephoras in North America and the United Kingdom.

Bieber will serve as rhode's chief creative officer and head of innovation, the company said. She's the company's founder and current creative director.

With a strong social media presence, in addition to Bieber's own digital footprint both before and after her marriage to singer Justin Bieber, rhode "has a pow

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