INDIANAPOLIS — Saturday night was an example of what an NBA Eastern Conference championship looks like in Indianapolis, and it's just the start of what's to come now that the Pacers are in the NBA Finals.

"I would say, from probably around 5 p.m. upwards, like we were completely packed, like we were on a wait all night until after the game even went out. So I would say everyone flooded the city pretty early and stayed all night long," said Justin England, manager of the District Tap.

Events like this are basically free marketing for the city.

Indianapolis has seen tourism dollars add up in the past, from Final Fours, to the NBA All-Star Game, to the Super Bowl.

And the city is about to benefit again.

"Anytime you have a sports team in the city make a run in the playoffs, you know th

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