LOS ANGELES - Snack Wraps are making a comeback. After nearly a decade off U.S. menus, McDonald’s announced Tuesday that it will reintroduce its popular Snack Wraps starting July 10. The reboot comes after years of fan demand — including petitions, viral TikToks, and even customers continuing to order them at drive-thrus.
The new wraps won’t be identical to the original version, but McDonald’s hopes the streamlined offering will boost sales and appeal to inflation-weary customers seeking lower-cost meals.
Why did McDonald’s remove Snack Wraps — and why bring them back now?
The backstory:
McDonald’s introduced the Snack Wrap in 2006 as a portable way to eat chicken on the go. The item featured a flour tortilla filled with chicken (grilled or fried), shredded cheese, lettuce, and sauce