British retailer WH Smith on Wednesday reported a 5% rise in total like-for-like revenue for the third quarter, with North America up 2%, driven by travel demand that lifted sales across its product range despite ongoing macroeconomic uncertainties.

The pickup in sales comes amid concerns over North American travel at a time when U.S. tariffs have led to global turmoil and muted growth prospects for companies.

Still, WH Smith said it expects steady travel demand, banking on a strong summer to drive footfall in transit areas, and maintained its annual forecast, saying it was well positioned for the peak summer period.

In contrast, airport food outlet operator SSP Group recently flagged heightened uncertainty, particularly in its North America business.

"Although there is still a level o

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