ATLANTA — The Atlanta Motor Speedway has a new name!

Gov. Brian Kemp joined Speedway Motorsports and EchoPark Automotive for the announcement on Tuesday, in which the new name was revealed: EchoPark Speedway .

According to a release from the speedway, it's part of a new partnership that will carry the EchoPark brand through a seven-year, multi-million-dollar agreement.

EchoPark Automotive is one of three operating segments of Sonic Automotive, Inc., a Fortune 300 company and a leading automotive and powersports retailer in the U.S.

“We’re thrilled to partner with an innovative, customer-focused company like EchoPark Automotive as the entitlement partner of our newly named EchoPark Speedway,” Speedway Motorsports President and CEO Marcus Smith said.

“EchoPark Automotive is as committ

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