Reminder that Ayo Edebiri Is Writing a Barney Movie for Mattel and A24

Reminder that Ayo Edebiri Is Writing a Barney Movie for Mattel and A24

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If there’s one thing Barbie proved—besides how to make a buttload of money, it’s that studios finally realized it’s possible to create interesting, compelling movies out of well-known IP that doesn’t feel like IP slop. If Greta Gerwig can turn a Barbie movie into a $1 billion phenomenon, then sure, Ayo Edebiri can make a surrealist Barney film for … A24.

Edebiri reportedly pitched the project to producer Daniel Kaluuya ( Get Out ) after returning from a month-long trip through Asia. She’s staying quiet on the details but describes the tone as surreal, in the style of Charlie Kaufman or Spike Jonze.

“We’re leaning into the millennial angst of the property rather than fin