They're all over your social media timeline and dangling from bags on the street, prompting some consumers to stand in long lines outside stores: small plush charms called Labubus that have created a global sensation, with prices skyrocketing to over $1,000 for rare designs on resale sites like StockX amid overwhelming demand.

PARIS, FRANCE - MAY 23: Close-up detail view of a blue turquoise fluffy Labubu monster charm doll, next to a yellow Labubu doll, on May 23, 2025 in Paris, France. / Getty Images

Labubu, pronounced "lah-boo-boo," first appeared in 2015 and has exploded in popularity recently. The toy creatures can be described as kind of scary looking but also kind of cute.

What is a Labubu?

Artist Kasing Lung from Hong Kong introduced Labubu as literary characters from his book

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