OKLAHOMA CITY (AP) — It's No. 25 Indiana vs. No. 47 Oklahoma City in the NBA Finals .

That's not their seeding. That's their media market ranking. To some, that might matter. To others, it probably won't — and probably shouldn't — matter whatsoever.

A title matchup that starts Thursday night between the Pacers and Thunder — two young, fun teams that score a ton and are led by marketable stars in reigning MVP Shai Gilgeous-Alexander for Oklahoma City and Olympic gold medalist Tyrese Haliburton for Indiana — is the type of series that real basketball fans clamor for. It has everything: star power, good coaching, All-Stars on both sides. And it adds to the NBA's recent run of parity.

That's the good news. Here's the inevitable other side: The ratings, especially at the start of the s

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