Braun’s BC02 alarm clock is an entirely simple, plain, and uncomplicated design: A compact square box encasing a round clock face, one small circular button on the front and a bigger one on the top. And it is genius.

As with all of Braun’s pioneering products , it’s the sleek simplicity of the design that makes it so influential. Shop Braun

The BC02 alarm clock is a slightly modernized version of Braun’s AB1 from 1987, a design so influential it’s part of the permanent collection of MoMA (the modern art museum in New York that also houses work like Vincent van Gogh’s The Starry Night ). Want to stay in the loop? We've got you covered Download the Highsnobiety App now

The clock’s legend has long been solidified. However, fashion brands are adding to its status. Your Hig

See Full Page