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In the realm of college basketball, financial success doesn’t always correlate with on-court performance.

A recent study conducted by an Indiana University Columbus professor is putting a financial spotlight on college basketball programs. Ryan Brewer’s methodology looks at a college program like one would with a professional franchise.

“I’m looking to answer the question, if a university were to sort of say, ‘Hey, we’re just going to focus on academics; let’s sell the football team. If we did that,

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