Whether shooting for the fairway or Instagram, Mac Boucher always takes the creative approach

Mac Boucher has built himself into a sizeable golf brand, locking up business partnerships with companies like BMW and Tim Hortons.

If you were to ask Mac Boucher how he’s managed to become – by one metric, at least – the most popular Canadian golfer at PGA events without actually being a part of the PGA Tour, he’ll demur and say something about just knowing how to shoot videos that look great on Instagram.

“Everyone and their mother’s doing social media now. I think I just got in at the right time and then stayed consistent, and I think I just have a good eye for it,” he said earlier this week, sitting in the media tent during a rare moment of downtime before the Canadian Open kicked off and h

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