Good morning and welcome back to The Morning Win, where I’m still allowed to voice an opinion on just about anything in sports without fear of consequence.
Today, the same can’t be said about ESPN after it was announced Tuesday that Disney agreed to sell a 10 percent equity stake of the network to the NFL in exchange for the rights to distribute the NFL Network and RedZone Channel.
Reaction to the news seemed mostly negative, as fans on social media worried ESPN might ruin a couple properties they enjoy which... yikes. Really tells you how people feel about ESPN these days. There's also the obvious gambling conflict that comes up with ESPN Bet.
But that’s not the part I’m concerned with right now. What jumped out to me about this deal is the journalism of it all. ESPN is the biggest sports media company in the country. It's supposed to cover the NFL. How on earth can it do that objectively if the NFL is a part-owner?
ESPN DTC: Everything to know about the new streaming service
The answer, of course, is it probably can't. This deal is ESPN completely taking off any disguise of being a trusted source of hard-hitting, independent journalism when it comes to the big, bad National Football League. Or at least it won't be able to shake that perception if there's a controversial story handled a certain way.
The truth is, this was always the case. Has been for a while. When you earn the broadcast rights for games from a league as powerful as the NFL, you have to be a good little partner to keep those rights.
Let me say that ESPN has done good work on the journalism side, from the writers who cover each team to the investigative stories penned by Don Van Natta Jr. and Seth Wickersham. And Disney CEO Bob Iger recently told the Wall Street Journal "nothing in this deal in any way changes ESPN’s approach when it comes to journalism." But if he's right, it's only because ESPN likely had to tip-toe in its coverage before.
Remember when the network suspended Bill Simmons in 2014 for calling Roger Goodell a liar? That happened to one of its most popular sports personalities when the NFL only had a fraction of the power and influence it'll have now.
But here's the thing: Even as ESPN likely played nice all along, the network at least cared about its optics in the past. Even if objectivity was compromised, the Worldwide Leader in sports separated itself enough to give an impression its writers and personalities had the freedom to hold partners accountable if necessary. Now? That veil is completely gone. Ripped off overnight. ESPN has completely leaned into the "E" of it all. The NFL is boss.
So, yeah, ESPN might ruin the NFL Network and RedZone, but that's not the part I'm worried about because ESPN’s coverage of the NFL will probably ruin ESPN first.
PSA: STOP THROWING THINGS AT WNBA GAMES!
I really didn't think it'd become necessary to address this, but people can be stupid sometimes and love to give us constant reminders of how stupid they can be. So here it is: Can we please stop throwing sex toys on the court at WNBA games?
It's not funny and it never was. Not the first time, and not the latest time during Tuesday's game between the Fever and Sparks, which Sophie Cunningham addressed in a tweet and Sparks coach Lynne Roberts had this to say about:
"I think it's ridiculous. It's dumb. It's stupid. It's also dangerous. Player safety is number one. Respecting the game. All those things. I think it's really stupid."
At least one of the people caught for throwing something at a game has been arrested and faces multiple charges. I personally hope they catch the others too. This is getting out of hand.
Quick Hits: No more smelling salts ... Spider-Man is back ... and more
- The NFL has a new ban on smelling salts and ammonia inhalants and at least one player is taking the news really hard. George Kittle said he considered retirement over the ban.
- Filming for the new MCU Spider-Man flick, Spider-Man: Brand New Day, is underway, and this one photo from the set has me so fired up for the release.
- The Mystics traded all-star guard Brittany Sykes to the contending Storm. Here's Meg Hall with trade grades for the surprising deal.
- If the Cowboys stink this year, it won't be because of the bad vibes created by Jerry Jones or an absence of Micah Parsons. It'll be because new coach Brian Schottenheimer wears a backwards visor. Umm, OK.
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This article originally appeared on For The Win: ESPN completely sheds disguise of objectivity with NFL deal
Reporting by Prince J. Grimes, For The Win / For The Win
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