‘Strategic presentation and sharp pricing are everything’

When stager Lucie Brand visited a two-bedroom rental unit near the Church-Wellesley Village, she knew it needed some TLC if it was going to sell in Toronto’s saturated condo market.

“I told the realtor I wasn’t even prepared to stage it unless I knew that the owners were going to do at least the bare minimum of making it a marketable unit and it was going to be priced aggressively,” says Brand, business manager and owner of Toronto Condo Staging and Design, a condo and housing staging company.

Real estate broker Elizabeth Machula of Right at Home Realty agreed with Brand. “Selling in today’s market means standing out, even when your listing isn’t turnkey,” she says, pointing to the unit at 77 Maitland Place.

“We were up against

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