TikTok is expanding its role in social commerce by bridging the gap between travel inspiration and direct booking. In a strategic partnership with Booking.com, the platform now allows users in select markets to explore hotel options, compare prices, and confirm reservations without ever leaving the app.
Alongside this, TikTok is rolling out an enhanced version of its TikTok Go program in the U.S., designed to give travel content creators a direct opportunity to earn commissions or receive travel vouchers for promoting bookable properties.
Seamless Booking Within the TikTok Experience
Participating hotels receive dedicated in-app landing pages that showcase everything a traveler might need to decide: room rates, amenities, guest reviews, nearby attractions, and TikTok videos featuring th