SIOUX CITY (KTIV) - Siouxland’s tourism organization is utilizing new technology to attract larger events to the community.

Explore Siouxland is Siouxland’s destination management organization, and is also known as the Sioux City Regional Convention & Visitors Bureau.

The organization is using new technology called PlacerAI. It’s another platform that other Destination Marketing Organizations, like Explore Siouxland, use to get insights and data on some of the big events that come to the area.

It can pull data like total visits, total visitors, popular visit hours, and visit frequency at any event.

Kristen Heimgartner, Director of Sales & Services, Explore Siouxland, says, “It can tell us how many visits there were, how many visitors were there, if they came and they went, what time of

See Full Page