Earlier this year, Ford earned an ignominious distinction after it issued its 89th recall of the year before July. The Blue Oval shattered the record General Motors set in 2014 when it issued 77 recalls in the whole year.

Last month during its second-quarter earnings call, Ford said that it is taking the issue seriously.

"We are not satisfied with the current level of recalls or the number of vehicles impacted. We are working to reduce the cost of these recalls," said Chief Operating Officer Kuman Galhorta.

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But the company also downplayed the issue in some ways.

Ford says that about a third of its recalls over the past three years have been software-related, and over-the-air recalls cost 95% less than physical ones.

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