LOUISVILLE, Ky. (WDRB) -- The economics of women’s college basketball have changed.

Name, image and likeness money is flowing. Revenue sharing has arrived. The richest programs — once only richer in tradition — are now richer in fact. Recruiting isn’t just a battle of pitches and player development. It’s a bidding war.

And still, Jeff Walz is signing up to fight it.

The 2025–26 Louisville women’s basketball nonconference schedule is a statement. One that says, loudly: We’ll still take on anyone, anywhere. Even if “anyone” now includes the reigning champs with a multi-million-dollar payroll.

This isn’t new for Walz. He’s made a career out of chasing greatness, not avoiding it. But in this new landscape, where the financial arms race is no longer hypothetical, it feels even more defi

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