Melissa has made platform heels, cowboy boots and even flip-flops in glossy plastic. Now, after more than four decades of footwear innovation, the Brazilian brand is stepping into something new: sneakers .

Launching Thursday, Melissa X is the brand’s first global sneaker collection — a three-style debut designed in-house to reimagine sport footwear through Melissa’s material-first lens. The collection includes three unisex silhouettes: Icon, Rush and Beat, each made from recyclable, vegan Melflex PVC and finished with oversized, sculptural soles.

There’s no leather, no mesh and no borrowed retro framework. Instead, the sneakers reflect Melissa’s long-standing aesthetic: curved lines, bold silhouettes and futuristic detailing that prioritizes visual impact.

The Icon sneaker is t

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