A couple of green shoots could be sprouting for Designer Brands Inc.

The shoe retailer’s CEO Doug Howe told analysts during a conference call Tuesday after posting second-quarter results that the company saw “dramatic improvement” in women’s dress, which posted a 900-basis-point improvement in the quarter. He also said that the company has been leaning into its back-to-school marketing to reinforce its position as a destination store, adding that the strategy has been resonating with customers as positive momentum has continued through August. That has resulted in “further sequential improvement in comps,” Howe noted.

The CEO also said that the largest number of sign-ups for its Designer Shoe Warehouse ( DSW ) VIP rewards program occurs in stores, adding that the quarter saw sequen

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