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Social media users aren't happy about Cracker Barrel Old Country Store 's new logo, calling it "soulless," "bland" and "generic" since the restaurant chain unveiled it on Tuesday as part of a larger brand refresh.

The new logo removes the image of a man leaning against a barrel that was prominently featured in the original, leaving behind just the words "Cracker Barrel" against a yellow background. The phrase "old country store" has also been removed.

The company said the colors in the logo were inspired by the chain's scrambled eggs and biscuits.

The change is part of a "strategic transformation" to revitalize the brand that started back in May 2024. Under that mission, Cracker Barrel's brand refresh in

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